Katie Potochney is a Creative Director at SYPartners. Driven by curiosity and her passion for generative thinking, Katie uses her background in design and advertising to envision and build compelling human interactions that lead to behavioral and cultural transformation for leaders and their teams. Since joining SYP as a designer, Katie has engaged with a number of clients including AT&T, IBM, MIT Media Lab, AARP, and Bloomberg. Before joining SYPartners, Katie conceived and art directed multimedia campaigns for clients ranging from Prudential to Puma at several ad agencies, most recently Droga5. Having grown up in the Disney-built community of Celebration, FL, Katie has a special appreciation for immersive designed experiences and pop culture. She holds a BFA in Communication Design from Pratt Institute.