Rob Cotter is the Founder and CEO of Durham-based Organic Transit. Rob started out in California working on Porsche and BMW race cars. Not far away, Dr. Paul MacCready built the Gossamer Condor, a pedal-powered aircraft. Rob become fascinated with the technology and built a 60 mph pedal powered trike. Highway speeds at fractional horsepower became an obsession. Rob became VP of the International Human Powered Vehicle Association and directed the first solar car race in the US. With support from GE and DuPont to develop composite and thermoforming technologies, Rob built or contributed to numerous innovative vehicles. He also served as an advisor to Gov. Jerry Brown, a Creative Director and a documentary producer. He worked with Anita Roddick, CEO of The Body Shop, launching environmental and human rights campaigns. After consulting on Bike Sharing technology for NYC, it became apparent there was now a viable market for an ultra-efficient vehicle that was between a bicycle and a car. That was the beginning of the ELF.

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